ROCKBROS Brand
Enduring Journey, Boundless Exploration

In every corner of the world, there are people riding bicycles through cities and mountains, feeling the freedom of the wind and exploring endless possibilities. ROCKBROS  is a brand that "Enjoy Cycling, Enjoy ROCKBROS". As our motto states, we don’t just provide gear—we are committed to delivering the pure joy and infinite possibilities of cycling.

Original Aspiration

Passion Ignites Dreams
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.
The Name
ROCKBROS: Brothers on the Road  

The name ROCKBROS combines "ROCK" (symbolizing resilience and steadfastness) and "BROS" (brothers and companions). It represents cyclists’ unwavering spirit in overcoming challenges and the camaraderie that connects riders worldwide. Together, we explore the unknown and push boundaries.  

Values: Driven by the 3E Philosophy, Embracing Long-Termism

ROCKBROS is built on three core principles—Evolution, Excellence, and Experience Beyond Imagination—all guided by a long-term vision. We prioritize sustainable growth over short-term gains, steadily advancing our brand through dedication and perseverance.  

We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.  

Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.

Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.  

 
Growth
Building a One-Stop Solution for Cycling & Outdoor Adventures

SStarting with cycling gear, we now offer comprehensive solutions for all riding scenarios. The ROCKBROS Group has expanded into a multi-brand ecosystem:  Currently, the product line of the ROCKBROS Group encompasses various categories such as complete bicycles, cycling apparel, cycling accessories, bicycle components, outdoor sports equipment, and smart sports devices. Customers can make one-stop purchases of these products, which are selling well worldwide and are highly favored by cycling enthusiasts and outdoor sports enthusiasts.

Vision | To Be a Global Leader in Outdoor Sports

We aim not just to equip riders but to inspire a lifestyle. Our goal is to become a globally recognized and beloved outdoor sports brand. A great product can transform a journey; a great brand can transform lives.  

Mission | Championing Global Cycling Culture for a Healthier, Happier World

Through cycling, ROCKBROS promotes an active, fulfilling lifestyle. We encourage people to step outdoors, challenge themselves, and embrace the joy of riding.  

Social Responsibility | Turning Passion into Purpose  

Since our establishment, ROCKBROS, driven by our commitment to social good, has sponsored an annual cycling initiative for university students heading to Tibet as a public-welfare activity, providing gear and financial support. We empower young adventurers to chase dreams and experience the vastness of life on two wheels.  

Globalization

Localized Service, Worldwide Reach

Since 2015, ROCKBROS has expanded globally while building localized support systems. With subsidiaries in Germany, Japan, the U.S., Australia, and more, we ensure seamless service through regional warehouses, local teams, and tailored logistics—delivering precision and care to every market.  

The Future

Keep Exploring, Keep Riding

From city streets to mountain peaks, ROCKBROS rides with you. We remain committed to our enduring spirit, crafting premium gear to turn every ride into an unforgettable adventure.

 ROCKBROS—Explore Boundlessly, Ride Passionately. Enjoy Cycling, Enjoy ROCKBROS, let the rhythm of rolling wheels become the soundtrack of freedom and joy—ENJOY ROCKBROS!

Explore our range today

find out why so many riders choose ROCKBROS as their cycling companion.

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Good Quality
Fits well on the cycle, is waterproof and has storage enough for anything necessary for leisure cycling

Pranav Varma

Great visibility!
The transition lenses work great for comfortable visibility in any lighting! Great glasses for cycling! They're comfortable, lightweight, and I haven't experienced any issues with the lenses getting scratched, fogging up, or smudging.

mike

Really nice for the price
These are really nice pedals. They have stubs instead of screws, which are less maintenance and a little more forgiving should your shin come in contact with them. I like the way they installed with a female alan screw inset into the shaft as well. The bearings feel like quality and the pedal is sturdy. Impressed with these.

Jason Meyers

Our Development

ROCKBROS Group entered bicycle manufacturing, enhancing its impact in the cycling industry.

ROCKBROS Group launched the new brandQunature, expanding into outdoor gear with products for all skill levels.

ROCKBROS Group launched the premiumROAD TO SKYseries, committed to delivering top-quality cycling gear.

ROCKBROS upgraded its strategy and established an Australian branch (Melbourne, Australia) were established, a digital center team was established,and the first phase of the company's global digital construction was started through strategic cooperation with Jikeyun team.

ROCKBROS supply chain base was established

ROCKBROS won the annual brand award of Lazada,an e-commerce platform in Southeast Asia

To develop and produce a full range of waterproof bag product lines. In the same year, it was honored as one of the top ten overseas brands in Aliexpress.

The innovative design of the magic beam lamp won the German iF Design Award.It is the first time of ROCKBROS to participate in the most influential German EUROBIK Exhibition in this industry.

ROCKBROS invested in the establishment of a U.S. branch (New York, USA) In the same year, a new cycling bag won the highest design award in China - Red Star Design Award

invested in the establishment of a Japanese branch (Jilu, Japan) and a German branch (Oder, Frankfurt, Germany) and form a B2B team.

The first Sichuan Tibet graduation cycling of ROCKBROS was officially launched, ROCKBROS helped 6 college students realize their dreams of riding 318 Sichuan-Tibet.

In 2013, ROCKBROS brand began global sales

In July 2012, the company relocated and its stores began to operate.

In February 2011, the company moved to a new location with 6 employees and began to enter the B2C business

On March 18, 2010, the company was established and registered the ROCKBROS brand trademark.

In December 2005, Zhang Xingang, the founder of ROCKBROS, founded Yixing Cycling Club