ROCKBROS Brand
Enduring Journey, Boundless Exploration
In every corner of the world, there are people riding bicycles through cities and mountains, feeling the freedom of the wind and exploring endless possibilities. ROCKBROS is a brand that "Enjoy Cycling, Enjoy ROCKBROS". As our motto states, we don’t just provide gear—we are committed to delivering the pure joy and infinite possibilities of cycling.
Original Aspiration
The Pilgrim's Sky Road: Cycling the Sichuan-Tibet Highway
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
Passion Ignites Dreams
The Entrepreneurial Journey from Scratch
To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.
The Name
ROCKBROS: Brothers on the Road
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
Values: Driven by the 3E Philosophy, Embracing Long-Termism
ROCKBROS is built on three core principles—Evolution, Excellence, and Experience Beyond Imagination—all guided by a long-term vision. We prioritize sustainable growth over short-term gains, steadily advancing our brand through dedication and perseverance.
User-Centric Commitment
We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.
Technological Innovation
Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.
Sustainable Development
Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.
User-Centric Commitment
We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.
Technological Innovation
Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.
Sustainable Development
Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.
Growth
SStarting with cycling gear, we now offer comprehensive solutions for all riding scenarios. The ROCKBROS Group has expanded into a multi-brand ecosystem: Currently, the product line of the ROCKBROS Group encompasses various categories such as complete bicycles, cycling apparel, cycling accessories, bicycle components, outdoor sports equipment, and smart sports devices. Customers can make one-stop purchases of these products, which are selling well worldwide and are highly favored by cycling enthusiasts and outdoor sports enthusiasts.
Vision | To Be a Global Leader in Outdoor Sports
We aim not just to equip riders but to inspire a lifestyle. Our goal is to become a globally recognized and beloved outdoor sports brand. A great product can transform a journey; a great brand can transform lives.
Mission | Championing Global Cycling Culture for a Healthier, Happier World
Through cycling, ROCKBROS promotes an active, fulfilling lifestyle. We encourage people to step outdoors, challenge themselves, and embrace the joy of riding.
Social Responsibility | Turning Passion into Purpose
Since our establishment, ROCKBROS, driven by our commitment to social good, has sponsored an annual cycling initiative for university students heading to Tibet as a public-welfare activity, providing gear and financial support. We empower young adventurers to chase dreams and experience the vastness of life on two wheels.
Globalization
Localized Service, Worldwide Reach
Since 2015, ROCKBROS has expanded globally while building localized support systems. With subsidiaries in Germany, Japan, Australia, and more, we ensure seamless service through regional warehouses, local teams, and tailored logistics—delivering precision and care to every market.
The Future
Keep Exploring, Keep Riding
From city streets to mountain peaks, ROCKBROS rides with you. We remain committed to our enduring spirit, crafting premium gear to turn every ride into an unforgettable adventure.
ROCKBROS—Explore Boundlessly, Ride Passionately. Enjoy Cycling, Enjoy ROCKBROS, let the rhythm of rolling wheels become the soundtrack of freedom and joy—ENJOY ROCKBROS!
1600 Lumens to Light Up the Night: ROCKBROS Smart Bike Headlight for Safer Rides
ROCKBROS 1600LM Smart Bike Headlight – a game-changer for night cycling. With ultra-bright illumination comparable to car headlights, long battery life, smart temperature control, and IPX6 waterpro...
The Perfect Lightweight Frame Bag for Every Ride: VERDANT REST 1.5L vs. 1.9L
ROCKBROS introduces the VERDANT REST 1.5L and 1.9L frame bags — compact, lightweight, and built for road, MTB, and gravel rides. Learn which one fits your cycling style best.
Stay Warm and Protected: Must-Have Cycling Masks and Gloves for Fall Rides
Chilly winds and dry air can make fall cycling tough. Learn why masks and gloves are must-have gear for autumn rides, and explore ROCKBROS’ top picks designed for warmth, breathability, and control.
