ROCKBROS Brand

Enduring Journey, Boundless Exploration

In every corner of the world, there are people riding bicycles through cities and mountains, feeling the freedom of the wind and exploring endless possibilities. ROCKBROS  is a brand that "Enjoy Cycling, Enjoy ROCKBROS". As our motto states, we don’t just provide gear—we are committed to delivering the pure joy and infinite possibilities of cycling.

Original Aspiration

The Pilgrim's Sky Road: Cycling the Sichuan-Tibet Highway

In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.

Passion Ignites Dreams

The Entrepreneurial Journey from Scratch

To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.

The Name

ROCKBROS: Brothers on the Road  

In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.

Values: Driven by the 3E Philosophy, Embracing Long-Termism

ROCKBROS is built on three core principles—Evolution, Excellence, and Experience Beyond Imagination—all guided by a long-term vision. We prioritize sustainable growth over short-term gains, steadily advancing our brand through dedication and perseverance.  

User-Centric Commitment

We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.  

Technological Innovation

Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.

Sustainable Development

Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.  

User-Centric Commitment

We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.  

Technological Innovation

Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.

Sustainable Development

Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.  

About

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Vision | To Be a Global Leader in Outdoor Sports

We aim not just to equip riders but to inspire a lifestyle. Our goal is to become a globally recognized and beloved outdoor sports brand. A great product can transform a journey; a great brand can transform lives.  

Mission | Championing Global Cycling Culture for a Healthier, Happier World

Through cycling, ROCKBROS promotes an active, fulfilling lifestyle. We encourage people to step outdoors, challenge themselves, and embrace the joy of riding.  

Social Responsibility | Turning Passion into Purpose  

Since our establishment, ROCKBROS, driven by our commitment to social good, has sponsored an annual cycling initiative for university students heading to Tibet as a public-welfare activity, providing gear and financial support. We empower young adventurers to chase dreams and experience the vastness of life on two wheels.  

Globalization

Localized Service, Worldwide Reach

Since 2015, ROCKBROS has expanded globally while building localized support systems. With subsidiaries in Germany, Japan, Australia, and more, we ensure seamless service through regional warehouses, local teams, and tailored logistics—delivering precision and care to every market.  

The Future

Keep Exploring, Keep Riding

From city streets to mountain peaks, ROCKBROS rides with you. We remain committed to our enduring spirit, crafting premium gear to turn every ride into an unforgettable adventure.

 ROCKBROS—Explore Boundlessly, Ride Passionately. Enjoy Cycling, Enjoy ROCKBROS, let the rhythm of rolling wheels become the soundtrack of freedom and joy—ENJOY ROCKBROS!